“With her latest single "You Feel Like Depression", the singer goes deep into the many feelings of "self-guilt, self-blame and an overall feeling of failure. This feeling is amplified when the person with whom you’ve ended the relationship blames you for the breakup."

Homegrown fuzzy genre bending goodness with ‘You Feel Like Depression’ from AVIV.

AVIV, the 15-year-old Toronto singer, songwriter, and multi- instrumentalist pens the kind of affecting and arresting D.I.Y. pop that’s both nostalgic and prescient (You could think of it like nineties alternative pop born post-social media). After generating millions of streams independently and receiving acclaim from Atwood Magazine and more, she continues to perfect this approach on a series of singles for Photo Finish Records. With her latest single "You Feel Like Depression", the singer goes deep into the many feelings of "self-guilt, self-blame and an overall feeling of failure. This feeling is amplified when the person with whom you’ve ended the relationship blames you for the breakup." confides AVIV. The song is a triumph, not only in its excellent songwriting and production but its ability to truly feel different, lighting in a bottle if you will. 

Giant in scope with its feet firmly on the ground, ‘You Feel Like Depression’ is a breath of fresh air that also spits fire.

Listen to and follow - AVIV - On Spotify